Big data: are we making a big mistake? – FT.com

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Big data is a vague term for a massive phenomenon that has rapidly become an obsession with entrepreneurs, scientists, governments and the media

John Lasschuit ®™‘s insight:

Tim Harford: “#Bigdata” has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.

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The cloud-fueled disruption of business analytics is coming

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Try to name an industry that hasn’t been disrupted by cloud technology. Enterprises now rely on a new set of cloud-based software applications to run their businesses, whether it’s Box for enterprise collaboration, Workday for ERP software, Marketo for marketing automation or Zuora for subscription billing. These companies are responsible for a tectonic shift that forever changed how the enterprise does business.

Business analytics (BA) is ripe for a similar transformation, yet the field as a whole has yet to realize the full benefits of cloud, and enterprise agility is suffering as result. The methods most businesses use to capture and analyze critical data are 10 to 15 years old. This leaves them ill-equipped to keep pace with rapidly changing business needs.

 

IDC estimates the business analytics market will hit $50.7 billion in revenue by 2016, growing at a rate of almost 10 percent a year until then. That’s solid, brisk growth. But I believe the BA market can do quite a bit better, to the tune of reaching $150 billion by 2020. To make this a reality, companies must do two things.

John Lasschuit ®™‘s insight:

#Bigdata #Business #analytics and #cloud.

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IBM Pours $100 Million Into Ad Consulting

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Big Blue is spending big to build up its marketing consulting business.International Business Machines Corp. will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience.

 

The division pulls together IBM’s digital marketing agency and its other marketing-related businesses such as data analytics and design, all of which are aimed at helping companies target and market to customers more effectively.

IBM said it plans to hire 1,000 new staff for the marketing consulting group, which already has over 5,000 staffers around the world.  IBM also plans to open laboratories –spaces specifically designed for clients to  work side by side with IBM staffers –in 10 markets around the world, including Mexico City, Sao Paulo and Shanghai.

One big focus area for IBM is data analytics, which is increasingly important to marketers. The company said that it is moving IBM researchers and data scientists into the new division to help marketers make sense of the enormous amounts of data becoming available through new channels, including social media.

John Lasschuit ®™‘s insight:

#BigData #Analytics and #Marketing

See on blogs.wsj.com

5 Seriously Cool Jobs in Big Data

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To some, numbers are a foreign language. But to others, strings of data are an incredibly revealing way to interpret and solve problems. And if you’re one of those people, chances are, companies are looking for you and your number-crunching abilities to help them strategize their next moves.

Not all numbers are the same, however; there are several paths you can take and a multitude of roles that utilize these skills. Just ask these five data-loving professionals: With engineering, math, and science-based backgrounds, these number enthusiasts are now in roles ranging from data scientist to product manager.

Regardless of the specific role, however, the short story is that these employees have a big impact on their respective companies. After all, how they interpret data—and the recommendations they make because of it—directly impacts the company’s future.

Ready to have that kind of influence? Check out the stories below to find out what it takes to get a career in research and data.

John Lasschuit ®™‘s insight:

#Numbers. #Analytics #BigData and jobs

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What is the Future of Work?

See on Scoop.itThe New way of Work

Much has been made recently about one of the stand out trends of the times we live in: Everything is becoming infused with technology. Software is eating the world it is said. Some have claimed that next it might even eat the jobs, which to some degree is almost certainly the case. With only a little bit of irony, Hugh MacLeod humorously noted this week that software may eventually eat all the people. But even that could be a bit closer to the truth than some of us might expect.

John Lasschuit ®™‘s insight:

Rethinking how we #transform our organizations for the future

See on dionhinchcliffe.com

How Leaders Can Energize Others : Sources of Insight

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Leaders can create and sustain energy in others by the way they create and communicate a compelling vision of the future, demonstrate that others are making meaningful contributions, identify and convey a clear sense of purpose, and fully engage in each interaction.

John Lasschuit ®™‘s insight:

On #leadership and energizing

See on sourcesofinsight.com

How can we make data more meaningful?

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One of the best ways to make data more meaningful is to make it yourself and to experience it, in situ, writes Usman Haque

 

Data is meaningful if we have some way to act upon it. Otherwise, we are mere spectators. This is one of the most problematic aspects of the current fetish of data visualisation, which appears to treat data as an unquestionable justification for itself, rather than as a proxy for things that we actually want to understand or probe.

John Lasschuit ®™‘s insight:

Collective collecting #BigData

See on www.theguardian.com

EMCVoice: The Ethics Of Big Data

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The rapid ascent of data mining in corporate America has garnered lots of media attention lately and not always in a flattering way. As companies seek to capture data about consumer habits, privacy concerns have flared.

 

Every time you click on a website, post on social media, use a mobile app and comment via email or to call centers, your data is collected for future use. This has many consumers concerned, not just about targeted marketing but about what can be inferred about them every time they “like” something on Facebook or post a snarky tweet on Twitter.

 

Data gathering is not going away. Every business sector now collects data of one form or another, and the future marketplace will have even more computing power at their fingertips to mine customer behavior. But, experts say, companies can collect and analyze confidential data in a way that doesn’t alarm their customers or compromise privacy. All it takes is a little planning and forethought.

John Lasschuit ®™‘s insight:

We need to think about the #ethics of #bigdata

See on www.forbes.com

U.S. and British spies tapped high-speed German wireless providers (report)

See on Scoop.itThe New way of Work

More details have emerged about the U.S. and British spy agencies’ efforts to surveil targets in Germany — including chancellor Angela Merkel.

 

According to documents leaked by former National Security Agency contractor Edward Snowden, the British spy agency GCHQ conducted surveillance by tapping the servers of three German companies offering super-high-speed wireless Internet service to remote areas. The revelations appeared in German magazine Spiegel yesterday.

John Lasschuit ®™‘s insight:

#NSA #GCHQ spying

See on venturebeat.com