The rapid ascent of data mining in corporate America has garnered lots of media attention lately and not always in a flattering way. As companies seek to capture data about consumer habits, privacy concerns have flared.
Every time you click on a website, post on social media, use a mobile app and comment via email or to call centers, your data is collected for future use. This has many consumers concerned, not just about targeted marketing but about what can be inferred about them every time they “like” something on Facebook or post a snarky tweet on Twitter.
Data gathering is not going away. Every business sector now collects data of one form or another, and the future marketplace will have even more computing power at their fingertips to mine customer behavior. But, experts say, companies can collect and analyze confidential data in a way that doesn’t alarm their customers or compromise privacy. All it takes is a little planning and forethought.
We need to think about the #ethics of #bigdata
See on www.forbes.com