Try to name an industry that hasn’t been disrupted by cloud technology. Enterprises now rely on a new set of cloud-based software applications to run their businesses, whether it’s Box for enterprise collaboration, Workday for ERP software, Marketo for marketing automation or Zuora for subscription billing. These companies are responsible for a tectonic shift that forever changed how the enterprise does business.
Business analytics (BA) is ripe for a similar transformation, yet the field as a whole has yet to realize the full benefits of cloud, and enterprise agility is suffering as result. The methods most businesses use to capture and analyze critical data are 10 to 15 years old. This leaves them ill-equipped to keep pace with rapidly changing business needs.
IDC estimates the business analytics market will hit $50.7 billion in revenue by 2016, growing at a rate of almost 10 percent a year until then. That’s solid, brisk growth. But I believe the BA market can do quite a bit better, to the tune of reaching $150 billion by 2020. To make this a reality, companies must do two things.
#Bigdata #Business #analytics and #cloud.
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