There’s not a day that goes by where I don’t read about the CIO of some billion dollar company claiming that Big Data has saved his company untold sums of money. A one percent efficiency increase identified by Big Data resulted in some few million in savings. Segmentation of transactional sales mapped to a unified customer database revealed a 10% increase in alternate channel sales of related products. Well, at least we know they’re not liars; a recent Bain and Companystudy found that adopters of Big Data analytics have gained a significant lead over the rest of the corporate world. Companies with the most advanced analytics capabilities outperform competitors by wide margins.
Jamal Khawaja about investing in #BigData
See on www.enterprisecioforum.com