THERE’S ONE THING just about every company has in common right now. Without even necessarily meaning to, they have in some way become the proprietor of a new kind of wealth. I’m referring of course to their customers’ data. But the flipside to acquiring that data is your customers now hold you to certain expectations: namely, that you’re taking steps to safeguard their privacy.
So, let me put it simply: No matter what market you’re in, no matter what service you provide or product you sell… from right now until the end of time, you’re in the privacy game. Welcome.
By Daniel Burrus. The state of #privacy