Organisations are getting smarter about technology and the ways it can be used to persuade people. In a world overflowing with information to know how to persuade others is definitely important. The following video, done by the Educative channel of TED, explains what are the six universal Principles of Persuasion that have been scientifically proven to be the most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
By Paula Newton. “…everything from the time of day they [customers] play to the type of game they prefer to how they deal with failure.”