In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategyfor the modern world. Whether it’s Uber reinventing the transportation business, Instagram changing the nature of photography or Netflix disrupting video content, what binds these companies is they brought digital thinking to the very heart of their companies, not just bolted it onto the side.
By Tom Goodwin. He’s right. The future is to digital transformed companies.