Ask anyone in technology. Sometime soon, the world around us will be smart. Everything from mugs to mailboxes will be context-aware. Our email inboxes will guide us to the highest priority action items. Online investment portals will automatically advise us to optimize our tax returns with the accuracy of the best financial advisor.
By Maxwell Wessel, James Allworth and Aaron Levie. Most large companies struggle to get the most out of the vast amounts of data they’ve collected. That’s because even after they determine the right ways to use information to delight their customers, managers must address one equally important challenge.