Big data has quickly become the heart of leadership in IT, but organizations need more than just the information they’re collecting. That’s where the new field of data as a service (DaaS) comes in.
This concept is critical to the new style of business. Rather than relying on casting their nets wide and collecting every data point imaginable, IT and business executives can focus on their core strengths while licensing the information they’re missing on-demand. “Organizations can’t simply boil the ocean. I think we all know that would be pretty impossible, given the enormity of what’s out there,” says Colin Mahony, VP and GM of HP Vertica.
Facing heightened consumer demands, IT and customer-facing teams are under pressure to deliver faster, more personalized experiences. Here’s how DaaS can help.
Sourced through Scoop.it from: h30499.www3.hp.com
By ADrian Veleze – HP Insights. Sculptin the customer landscape.