Modern enterprises run on data. However, much to some executives’ surprise, data itself is incapable of solving business problems. All the bits of information your teams collect are worthless when it comes to improving supply chain processes, fine-tuning marketing campaigns, closing deals or meeting any number of other business challenges, if you don’t understand how to create intelligence from it. To make the most of the influx of data coming into your company, you need to know the difference between data, intelligence and insight, as well as how to apply all three to predictive analytics.
Sourced through Scoop.it from: www.smartdatacollective.com
By Ray Renteria. A breakdown of where data, intelligence and insight differ.