It has happened again. Researchers have discovered that Google’s ad-targeting system is discriminatory. Male web users were more likely to be shown high paying executive ads compared to female visitors. The researchers have published a paperwhich was presented at the Privacy Enhancing Technologies Symposium in Philadelphia.
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By Chirag Mehta. The challenge with Big Data is not Big Data itself but what companies could do with your data combined with any other data without your explicit understanding of how algorithms work