Predictive analytics is not a new phenomenon. It has been in existence for decades and finally coming of age. Businesses across the globe are looking to use this technology to predict trends and understand user behavior for enhanced performance and improved bottom-line results.
And with the advent of big data, this method is now growing at a rapid pace.
Sourced through Scoop.it from: blog.hiddenbrains.com
By Hidden Brains. Insights in Business Analytics.