High-performance leaders and organizations believe that words and deeds should match. They have the guts and intestinal fortitude to keep their promises through thick and thin. It is in translating the commitment to consistent, purposeful action, often under fire (business downturn, budget crisis, etc.) that leadership is truly tested.
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By Michael Winston. Te bo persuasive we must be believable. To be believable we must me credible. To be credible we must be truthful.