Somewhere in the process of growing Volkswagen to its dominant position as Europe’s largest automaker, leadership lost sight of the promise of the brand, and by association, compromised the other iconic brands it now owns, such as Audi, Bentley, Porsche, Lamborghini, Bugatti and Ducati. Perhaps there in lies the problem.
Sourced through Scoop.it from: smartblogs.com
By Alaina Love. It’s been a growth-oriented, goal-seeking entity that has relentlessly pursued market dominance — and, as recent evidence suggests, apparently at any cost.