It’s no secret that the implications of big data extend far beyond organizational benefits into the societal andethical realm, but market researcher Gartner predicts that the improper use of big data analytics will cause half of all business ethics violations by 2018. The best-known example in this area may be the oft-told case of Target’s pregnancy-prediction algorithm, which led the retail giant to deduce that a 15-year-old girl in Minnesota was expecting a baby.It wasn’t until the girl began receiving coupons for baby-related items that her family caught on.
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There may be a fine line between what’s acceptable and not. On 7WData