We have been talking about design thinking in marketing since Tim Brown’s Harvard Business Review article in 2008. It might be easy for the data scientist to dismiss the approach as merely a type of brainstorming for new products or services.
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By Joel Cadwell. The discussion ends with the identification of “the most important” in a driver analysis. The network, on the other hand, invites creative thought.Isn’t this the point of data science? What can we learn from the data? The answer is a good deal more than can be revealed by the largest coefficient in a single regression equation.