From the advent of written language, we have proof that we humans love to tell stories. Ancient myths were humans’ ways of explaining the world around them in terms they could understand. And while we may have moved past explaining natural phenomena like rainbows and earthquakes with stories, we have taken this method of understanding and explaining the world and applied it to difficult concepts like quantum mechanics, economics, and big data.
Sourced through Scoop.it from: data-informed.com
Bernard Marr addresses some metaphors that are commonly used within the world of big data and whether they are an apt shorthand for the phenomena they describe.