Regardless of your level of experience with data, you need to know about predictive analytics. This type of analytics involves sifting through existing data to see if there are any patterns to be discerned. If there are, you then look to see if these patterns can be used to determine any trends or even predict how a scenario will turn out. Predictive analytics aren’t always correct—they’re simply a best guess based on previously established patterns—but they are often reliable, especially if there is a good amount of data to be analyzed.
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By Matt Ritter. Improving your own data skills, and the general analytics skills of your team, requires a deep understanding of both technology and culture.