Trend: De waarde van Big Data

Digitaal Vermogen

We leven momenteel in een verregaande digitale economie (red. ‘Het Internet Ecosysteem’) waarbij sociale platforms als Facebook, Google, Twitter e.d. onbeperkt (gratis) toegang geven tot onze gegevens en gedrag middels de Sociale Identiteit die daar wordt aangemaakt. De Single Sign-On knop is de heilige graal die leidt tot connectie op basis van demografie en relevantie met de eindgebruiker. Het is de knop die toegang geeft tot de data van het profiel zelf, de referenties maar ook de aankopen en acties van een fan of gerelateerde klant.

Platte data vanuit de Social Media kanalen, zoals inmiddels aan het ontstaan is bij vele bedrijven, hebben niet direct een waarde. Pas na zinvolle correlaties, analytics en het opzetten van (additionele) verdienmodellen op de gevalideerde ‘fan’, ‘tweets’ en ‘like’ data kunnen (in)directe kasstromen gegenereerd worden. De waarde van het bedrijf, de organisatie of het…

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Coffee & Empathy: Why data without a soul is meaningless

That’s Qualtism (Kwalitisme): the search for the soul in everything that surrounds us in this over and over quantified society.


While on my way back from New York, for some odd reason I started playing around with Foursquare and plotting my check-in data using a handful of apps. Very quickly I realized two things: the amount of time I spend in airplanes has doubled every year since 2009, and when I am in San Francisco, I lead a very predictable life and go to only a handful of places — a lot.

Except for one small thing: While the data shows that I lead a pretty boring life, it doesn’t reflect the “emotions” behind the data. Why, you might ask, is this important? The answer is that as we move towards a quantified society, one shaped by data, we start to dismiss things that aren’t easily quantifiable. Empathy, emotion and storytelling — these are as much a part of the business as they are of life. Without these, we might as well…

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We can’t let the Internet of Things become the Tyranny of Things


If you’re one to track the Q rating of tech trends, then you know the cloud is so last minute and big data is good for little more than wrapping fish at Whole Foods. For 2013, it’s all about the Internet of Things.

Cisco, a company that stands to make a lot of money by bringing the network to the disconnected objects in our lives, has released a study exploring what the networking giant is re-branding the “Internet of Everything.” On the one hand, its content is comfortably predictable – essentially a wide-eyed promise that the market is going to be really, really big. More interesting though is the accompanying blog entry by CEO John Chambers, who doesn’t just summarize his company’s findings, but actually offers an important shoutout to the Internet of Everything Economy.

My belief is that the Internet of Things (IoT) will succeed or fail…

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How search can solve big data problems


There are many solutions for figuring out how to parse large amounts of data, but LucidWorks CTO Grant Ingersoll has a suggestion: use search. At GigaOM’s Structure:Data conference in New York City Thursday, Ingersoll laid out his case for why search is a big part of dealing with databases and indexes.

“Search should be a critical part of your architecture,” he told attendees. It is a system building block for any large problem you’re trying to solve that requires a ranked set of results. And it doesn’t have to be just text search, it can be for any type of search, he said.

Thinking beyond traditional search features, like keyword search, will help businesses solve those problems more easily too. And it lets organizations bring in many differing kinds of data sources and more effectively combine them.

And organizations that keep records of how people are using search to access…

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